Turn Your Startup Vision into Realityβ€”With Minimal Upfront Costs

We invest in your idea. You get expert development without breaking the bank.

How It Works

You have the vision. We provide the development. Instead of requiring large upfront payments, we partner with early-stage startups by exchanging our development expertise for equity in your company. This means you can launch faster, with less financial risk.

Who This Is For

  • πŸš€ Early-stage startups needing an MVP but lacking funding
  • πŸ“ˆ Founders with validated business ideas but limited initial capital
  • πŸ’° Entrepreneurs ready to scale but need technical expertise

Our Technical Expertise

We specialize in full-stack app development, ensuring your product is scalable, secure, and investor-ready. Our team has built applications used by thousands, and we bring that experience to every project.

  • πŸ“± Mobile App Development: React Native, SwiftUI, Jetpack Compose, Swfit, Kotlin, Flutter
  • πŸ–₯️ Web Development: Next.js, React.js
  • πŸ› οΈ Cloud & Backend: Firebase, Supabase, AWS, Docker, GraphQL, Azure
  • πŸ”Œ 3rd Party Integrations: Stripe, RevenueCat, Apple APIs, Google APIs
  • πŸ›‘οΈ Security & Performance: Scalable databases, data encryption, high-performance architecture

The Process

  • πŸ“ž Free Consultation – Tell us about your vision
  • πŸ“Š Market & Business Evaluation – We assess viability
  • 🀝 Custom Equity Agreement – Flexible terms tailored to your startup
  • πŸ’» Agile Development – We build, you grow

Why Founders Choose Us

  • πŸš€ 100% Hands-Free Development – We handle the technical side, so you can focus on growing your business.
  • ⏳ Fast MVP Turnaround – Get a working MVP in just a few weeks for small-scale projects, or a fully scalable MVP in 3-6 months.
  • πŸ’‘ Flexible Development Approach – Whether you need a quick prototype or a long-term scalable app, we tailor the build to fit your needs.

Frequently Asked Questions

Is this too early for me?
Not at all. Many of our best partnerships start at the idea stage. What matters most is a clear problem and a vision for solving it. We'll help you validate your concept, test it with users, and design your MVP together.
What kind of ideas do you not take on?
We typically avoid projects that rely heavily on unproven technology, lack clear target users, or depend on significant external funding before MVP launch. We look for ideas that can reach early users or revenue within 6–12 months after launch.
How much equity will you take from me?
Our equity range (20–80%) depends on how much development, design, and validation work we take on. You keep creative and strategic control β€” our goal is to help you launch faster and stronger while aligning long-term success.
What do I actually get for the equity?
You get access to our entire product team β€” designers, developers, testers, and strategists β€” along with access to our cloud infrastructure, analytics tools, and launch support. Think of it as having a full tech team from day one without hiring overhead.
How long does it take before my app or website is ready?
MVPs typically take 8–12 weeks depending on complexity. More advanced builds or cross-platform systems may take 3–6 months. You'll always get a roadmap and weekly updates so you know what's happening.
How do you decide if my idea is worth partnering on?
Yes. We evaluate each idea for market potential, audience demand, and scalability. We research competitors, validate assumptions, and calculate development feasibility. If it's a fit, we move to an equity discussion.
Can I buy out your equity later?
In some cases, yes. We offer buyback or conversion options depending on your project stage and growth milestones. These details are always discussed before signing any agreement.
Do you help with marketing or just development?
We can assist with product positioning, branding, and early marketing strategies. Our goal is to help your product succeed β€” not just launch. Many of our ventures grow with us through design, development, and growth phases.
Who owns the code and IP?
You retain ownership of your brand and core IP. We share access to the codebase while we're partners. If the partnership ends, we have clear contractual terms to ensure you maintain ownership and continuity.
What happens if the project fails?
Startup life involves risk. If the project doesn't move forward, you're not charged retroactively. Our investment is time, talent, and technology β€” we share both the upside and the risk.
What's expected from me during development?
We'll handle the heavy technical work, but we expect you to be an active decision-maker β€” providing feedback, validating user insights, and guiding business direction. We meet weekly for updates and milestone reviews.
How many projects do you accept at a time?
We intentionally limit partnerships to a few select startups per quarter to ensure each project gets the focus and attention it deserves.
Can I still pay cash instead of giving equity?
Absolutely. If you prefer a traditional client-developer model, we offer that through our Long-Term Pricing plan ($65/hr). Many founders start there, then convert to equity later as the relationship grows.
What's the legal structure of the partnership?
We formalize all partnerships through a clear agreement outlining equity, responsibilities, and deliverables. In some cases, we form a new LLC or subsidiary jointly β€” in others, we act as a shareholder in your existing entity.
What makes you different from an incubator or accelerator?
Unlike accelerators, we invest sweat equity through hands-on development β€” not just mentorship. Unlike dev shops, we become long-term stakeholders in your success. We bridge both worlds: expert builders + invested partners.
Can I see examples of partnerships you've done?
Yes β€” check out our live products like OnCue Music Player and The Resume App, both launched through partnership models. You can also view our venture studio case studies for results, timelines, and growth metrics.
What happens after launch?
Yes, we offer post-launch support, analytics tracking, and scaling help. Some partners continue with us as their long-term technical team, others transition to in-house devs β€” we help you make that transition smoothly.
How much equity do you typically take?
Our equity stake varies based on the project scope, complexity, and market potential. We typically take anywhere between 20% to 80% equity, depending on factors such as the project's technical requirements, timeline, the level of involvement needed from our team, and the amount of money you would like to invest at the beginning of the project.
What types of projects are you most excited about?
We're passionate about projects that help people and have great market potential to scale in the first couple of years. We look for startups with validated business ideas that can make a meaningful impact on users' lives while demonstrating strong growth potential and scalability.
What is the typical project timeline?
We take at least 3 months after our initial chats to validate the project, ensure we understand both our budget and yours, assess market capture potential, and conduct thorough due diligence. This validation period helps us ensure we're making the right partnership decision and sets the foundation for a successful collaboration. Once this is validated and verified by you, we talk details about MVP and other scaling topics.

Is Your Idea Ready for Partnership?

Answer a few quick questions to see how your startup idea aligns with CAM Software's Equity Partnership Program. Whether you're at the idea stage or already have traction, this short quiz will show what we look for β€” and what kind of partnership might fit you best.

Take the Partnership Quiz